of YOUR Future Freedom!
Why ‘Freedom Architects’?
Much like a new building, creating true freedom in business doesn’t happen overnight.
Most of the work that goes into creating your success won’t be visible to others until later.
And you’ll need strong foundations, a clear plan, solid materials and a team of reliable experts you can trust.
That’s where we come in – the trusted support you need to bring your vision to life…
…without having to lay every single brick yourself. Because who’s got time for that?!
We help successful female founders just like you to achieve secure, peaceful freedom in, and from, your business so you can show up more fully and joyfully in your life.
Freedom is… Courage and challenge without chaos.
Freedom is… Financial security without working 24/7.
Freedom is… Peace, presence and consistency without self-sacrifice.
It’s our guiding belief that female founders deserve freedom, flexibility and fun in their business, and in their life.
Not one day… Now.
Meet Your Architects
Chief Launch Architect & Strategist, Funnel Guru and Agency CEO
As a Launch and Funnels Strategist & Agency Owner, my job is to make your launches ACTUALLY convert and for it all to feel easier.
I work with 6 and 7 figure online businesses to help them to grow their audiences, launch profitably and ultimately make more sales!
I’m all about escaping the cookie-cutter approaches and using tactics that will ACTUALLY work in 2023 and beyond, with a strong focus on one thing – RESULTS.
I generally split my time between strategising and implementing for high-end clients, and teaching, coaching and mentoring others to achieve the same success through my online courses and programmes.
I’m also the founder of the Launch Pad membership, and Charlotte Wibberley Academy, where I support small business owners to learn the launch, funnels and marketing tools they need to grow their businesses to six-figures and beyond.
Outside of work, I am wife to fellow entrepreneurial husband Andrew, mum to Alex, 10 and Evie, 8 and have two feisty Bengal cats, Luna & Kasper and a loopy Cockapoo puppy, Flo.
Fun fact: I can juggle – literally as well as metaphorically!
Chief of Implementation
Laura Weeden started her own business in 2016. It’s been an amazing 5 years, where she has focused on business support and business operations. She adores helping businesses during their growth period and beyond, with team management, project management, social media support, strategy, admin support and technical support. Helping to create and support online courses, and programmes across multiple platforms.
Laura provides a one-stop shop as a creator, thinker, and doer supporting businesses to find and implement the best tools, systems to compliment and support their business.
Fun fact: She has a 2nd brown belt in karate and was trained by the amazing British Karate campion, Wayne Otto
Chief of Operations
As a previous Group Operations Manager Charli loves working with businesses to achieve THEIR goals – in her world there is no such thing as a challenge too big or too small! She focuses on getting the processes and systems in place to save time, money and headaches!
Her role as Business Development and Admin Assistant is to help get stuff done while hopefully making life a little bit easier for the rest of the team.
She’s based in Hertfordshire in the UK, on the doorstep to the countryside – perfect for walking her two pooches.
Fun fact: She once spent the day as Personal Assistant to Pamela Anderson.
Web & Design Guru
Leah Matthews is a digital and creative solutions specialist based in Essex, UK. After initially starting her business as a tech VA back in 2016, Leah soon transitioned to focus on building creative and digital solutions for clients and specialising in brand identity, website design, automation, sales funnels, and business strategy.
She loves to work with soulful businesses, coaches, creatives and visionaries to create a purposeful and strategic digital presence that sees their businesses grow to new heights.
Fun fact: Leah previously trained as a professional dancer for 16 years and had dreams of being a choreographer when she was younger – she credits this for her creative flare today!
Tech & Facebook Ads Manager
Nina Gordon specialises in digital marketing. She started her own business 5 years ago focussing on social media management, which progressed to sales and marketing in the online education sector. She loves supporting online businesses (or those looking to take their business online) and can help you grow your audience through FB and IG ads, organic social media and email marketing.
Nina helps our clients manage their online businesses as smoothly as possible with the best digital tools, systems and processes.
Fun fact: ever since she was a child she wanted nothing more than to be a primary school teacher. One year into her teaching degree at the age of 18 she quit as she hated it so much and vowed never to have children! (She now has 3 and has nothing but admiration for their teachers!)
Paula Dos Santos
Social Media Strategist
Paula is a Social Media Manager and Certified Dubsado Specialist based in Fareham, Hampshire. After working in the engineering and construction industry, Paula decided to leave the corporate world behind to start her own business in 2020 as a Virtual Assistant. She absolutely loves supporting her clients and helping them to achieve their goals by making their businesses more visible and more streamlined.
Fun fact: Paula was born and raised in South Africa before moving to the UK when she was 18 years old. She can read music and plays guitar!
Ready to work smarter, not harder?
Book a FREE discovery call today and see how we can drive your business forward.