Integrate e-Commerce easily into your website



If you are considering selling products or services online, there are a number of different options available to help you integrate e-Commerce tools into your online presence and start selling quickly and easily.  Here are a few of those options:

  1. If you haven’t got an existing website and want to get up and running super-fast, with minimal technical know-how, a tool like Shopify (https://www.shopify.co.uk/) could be a good place to start, especially as they offer a free 14 day trial to allow you to try out the platform.  Within just a few hours of registering, you can have a fully functional shop on a Shopify domain for less than $30pcm (for the basic platform, plus a fee per transaction if you use Shopify Payments – you can find more information on pricing here: https://www.shopify.co.uk/pricing). Shopify also integrates nicely with Facebook, helping you make the most of any pre-existing social media contacts on your business social media page and give them a chance to make a handy in-app purchase.  From my perspective, a solution like this lacks flexibility and customisation, but is relatively cheap and quick to set up and is particularly simply if you can’t find anyone to help with the tech side of things, so could be a useful e-Commerce platform for you (as well as the 1 million other global businesses who use this tool).
  2. If you’ve got an existing website (like a WordPress site), there are simple plugins that you can add to increase the functionality of your site quickly and easily – again, with minimal technical knowledge.  WooCommerce is one of the most popular plugins, and adds a checkout to your site in a few simple clicks.  It also integrates with sales and marketing automation tools like Active Campaign if you want to send welcome or onboarding emails, dropped cart reminders or if you want to track the purchase history and lifetime value of your customers and market to them effectively using that information.
  3. If you don’t want to add a full checkout to your website, why not link a simple ‘buy now’ button to a third party checkout like Thrivecart, or even direct to a payment processor like PayPal? These are ideal if the way customers purchase on your site is one product or service at a time, as many of these tools don’t allow a customer to add multiple products to their cart and then checkout. However, if you are offering a service and want to tempt your customer to spend more via upsells and cross-sells, tools like Thrivecart are optimised specifically to enhance the customer’s journey as you do this, helping to convert a greater number of customers to ‘level up’ with their purchase.

If you need a little help working out which is the best way for you to integrate e-Commerce functionality into your business, please get in touch!

I’m happy to help with practical advice and support as you build e-Commerce into your business.

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